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Welcome to Van Allen Associates! We help you find new ways to grow. We help companies, non-profits and trade associations develop short and long-term business strategies and marketing plans to grow revenues and control costs.  

Ways Van Allen Associates Can Help:

For All Clients:

To help you be more successful in your marketing and operations:

- Short & Long-term Strategy

  • Where do you want to go
  • How to get there
  • Keys to profitability/effectiveness

- Business Planning

  • Plans to gain internal/external investment
  • Implementation plans, including resource allocations & measures

- Marketing Strategy

- Sales Force Redesign

  • Segmenting based on customer needs
  • Develop a National Accounts capability
  • Creating a sales culture

Especially for Non-Profits:

To help you more successfully deliver your mission, using best practices in management and marketing, such as:

  • developing mission, vision and values
  • marketing tools
  • determining priorities
  • implementation and tracking

Especially for Trade Associations:

To help you enhance member value and increase revenues, taking a strategic approach to designing non-dues revenue products and services.

Van Allen Associates has included some tools to help you get started in finding new ways to grow.  To access them, please click on the buttons on the left side of the page or the highlighted items below:

  • Customer Survey – To get qualitative information from your customers about their needs and how well you are doing.
  • Solutions Approach – A very effective way to grow your business if you provide more than one related product or service.
  • Long-Range Plan Outline – If you are planning to make major investments or major changes.
  • One-Year Marketing Strategy – To guide your current marketing activities

Contact us for more information on how Van Allen Associates can help you find new ways to grow.

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